Saturday, April 20, 2024

Unlock the Power of an Omnipresent Facebook Ad Strategy for Your Real Estate Wholesaling Business


 
As a real estate wholesaler, standing out in a crowded market is crucial to your success. One powerful way to achieve this is by implementing an omnipresent Facebook ad strategy that builds trust, brand awareness, and drives consistent results over time.

The Key Elements of an Effective Omnipresent Facebook Ad Strategy

The foundation of an omnipresent Facebook ad strategy for real estate wholesaling lies in creating a diverse mix of ad content that resonates with your target audience. By strategically combining different ad types, you can gradually nurture leads and position your business as the go-to solution in your local market.

Campaign Level

When setting up your Facebook ad campaigns, choose an objective focused on Awareness or Reach. This will ensure your ads are optimized to maximize visibility and brand recognition. Additionally, be sure to select the "Housing" special ads category to comply with Facebook's policies.

Ad Set Level

At the ad set level, your goal should be to Maximize the reach of your ads. Use your business's Facebook Page and set a modest daily budget of $1 per ad set. Avoid setting an end date, as the omnipresent nature of this strategy relies on consistent, long-term exposure.When it comes to targeting, focus on a warm audience of 50,000 to 100,000 people in your local market. If you don't have an existing warm audience, you can target individuals living in your desired geographic area. Ensure your audience size remains within this range to maintain optimal performance.For placements, use manual selection and exclude the Audience Network, concentrating your ads on feeds, stories, and reels. This targeted approach will help you reach your audience more effectively.

Ad Level

To create an omnipresent presence, duplicate your ad set 11 times, resulting in a total of 12 ad sets. Set a frequency cap of 1 impression every 6 days to avoid ad fatigue and maintain a consistent, yet unobtrusive, presence.Now, it's time to craft your 12 ads across four distinct categories:
  1. Value Ads: Provide your target audience with valuable information, such as a blog post or video on real estate investing tips. This helps establish your expertise and builds trust.
  2. Demonstration Ads: Showcase how your real estate wholesaling services work and the benefits you offer to potential clients. This helps educate and inform your audience.
  3. Testimonial Ads: Feature past clients sharing their positive experiences working with your business. Social proof is a powerful tool in building credibility.
  4. Call-to-Action Ads: Encourage viewers to take a specific action, such as learning more about your services or scheduling a free consultation. This helps drive tangible results.
By implementing this comprehensive omnipresent Facebook ad strategy, you can create a consistent, trustworthy, and engaging presence that sets your real estate wholesaling business apart from the competition. Embrace the power of this approach, and watch your leads and sales grow over time.

Thursday, March 28, 2024

"Navigating Tax Foreclosure: Your Path to Financial Freedom with Maryland House Pros, LLC"

 

Hello, fellow homeowners! I'm Kerry Woods, founder of Maryland House Pros, LLC. We specialize in providing solutions for homeowners facing tax foreclosures and other situations. If you find yourself in a challenging financial situation and are considering your options, we're here to help. In this blog post, we'll explore the intricacies of tax foreclosure in Maryland and how our services can provide relief.


Understanding Tax Foreclosure vs. Mortgage Foreclosure

Tax foreclosure operates differently from mortgage foreclosure, although both involve accrued arrears. In a mortgage foreclosure, the property itself is sold, and the homeowner loses ownership. However, in tax foreclosure, it's the tax lien that's sold, giving the purchaser the right to request fee simple title to the property.


The Foreclosure Sale Process

The Collector follows a structured notification process, including sending notices to homeowners before the sale. Exceptions exist for certain properties based on value or homeowner status. The sale itself is a public auction, with bidding open to all interested parties. After the sale, the purchaser receives a Certificate of Sale (COS), which expires if no further action is taken.


Redeeming the Property

Homeowners have the right to redeem the property after a tax sale by paying all outstanding arrears. This redemption period is critical for homeowners seeking to retain ownership. However, if redemption doesn't occur within the specified timeframe, the purchaser can initiate a foreclosure action.


How Maryland House Pros, LLC Can Help

If you're facing a tax foreclosure and don't plan on redeeming your property, Maryland House Pros, LLC, offers a solution. We specialize in purchasing homes facing tax foreclosures, providing homeowners with a way out of their financial distress. Our streamlined process ensures a hassle-free experience, allowing you to move forward with peace of mind.


Conclusion: Taking Control of Your Financial Future

Facing a tax foreclosure can be overwhelming, but you're not alone. Maryland House Pros, LLC, is here to support you every step of the way. Whether you choose to redeem your property or sell to us, we're committed to finding the best solution for your unique situation. Don't let financial hardship dictate your future—take control with Maryland House Pros, LLC.

Thursday, February 8, 2024

FCC Decision: Ban on Robocalls Employing AI-Created Voices to Combat Scams

On Thursday, the Federal Communications Commission (FCC) declared an immediate ban on deceptive robocalls utilizing fabricated voices generated by artificial intelligence (AI), aiming to curb the misuse of "deepfake" technology that poses threats to election security and fraud acceleration.

In a unanimous decision, the FCC expanded its regulations against unsolicited AI deepfake calls, categorizing such voices as "artificial" within the framework of the federal law overseeing telemarketing and robocalling.

This move by the FCC empowers state attorneys general with additional legal tools to pursue those illicit robocallers employing AI-generated voices to deceive the public, according to the FCC's official statement.

FCC Chairwoman Jessica Rosenworcel emphasized the misuse of AI-generated voices in unsolicited robocalls, noting instances where bad actors exploit vulnerable individuals, impersonate celebrities, and disseminate misinformation to voters. She stated, "We're putting the fraudsters behind these robocalls on notice."

The decision to broaden the interpretation of the 1991 Telephone Consumer Protection Act (TCPA) to encompass AI-generated voices followed a recent incident where a fake robocall, impersonating President Joe Biden, targeted voters in New Hampshire, urging them not to participate in the state's primary.

This week, authorities linked the fake calls to a Texas man and two companies, suggesting an ongoing investigation that may result in civil and criminal penalties.

Under the updated regulations, individuals seeking to make robocalls must obtain explicit consent from the called party before using AI-generated voices. The FCC's announcement implies that scam robocalls featuring cloned voices will face the same fines and consequences as those without AI technology.

Violations of the TCPA can result in substantial civil penalties. In 2021, the FCC proposed a $5 million fine against right-wing operatives Jacob Wohl and Jack Burkman for allegedly employing illegal robocalls to discourage voting in the 2020 election.

While the FCC adapts its interpretation of federal law, some lawmakers propose direct revisions to further deter illegal robocallers. House Democrats introduced legislation this year aiming to double the TCPA's maximum penalties when AI is involved in robocall violations.

Senior Counselor at the Benton Institute for Broadband & Society, Andrew Schwartzman, praised the FCC's move as a significant step forward. He cautioned that it might not entirely prevent bad actors but acknowledged that it equips the FCC with tools to act promptly and discourage companies facilitating such practices.

The FCC has the authority to disconnect phone providers persistently facilitating illegal robocalls from the US telephone network, as part of a broader crackdown by state and federal officials on illegal robocalls.

MarylandHousePros.com