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As a real estate wholesaler, standing out in a crowded market is crucial to your success. One powerful way to achieve this is by implementing an omnipresent Facebook ad strategy that builds trust, brand awareness, and drives consistent results over time. |
The Key Elements of an Effective Omnipresent Facebook Ad Strategy
The foundation of an omnipresent Facebook ad strategy for real estate wholesaling lies in creating a diverse mix of ad content that resonates with your target audience. By strategically combining different ad types, you can gradually nurture leads and position your business as the go-to solution in your local market.Campaign Level
When setting up your Facebook ad campaigns, choose an objective focused on Awareness or Reach. This will ensure your ads are optimized to maximize visibility and brand recognition. Additionally, be sure to select the "Housing" special ads category to comply with Facebook's policies.Ad Set Level
At the ad set level, your goal should be to Maximize the reach of your ads. Use your business's Facebook Page and set a modest daily budget of $1 per ad set. Avoid setting an end date, as the omnipresent nature of this strategy relies on consistent, long-term exposure.When it comes to targeting, focus on a warm audience of 50,000 to 100,000 people in your local market. If you don't have an existing warm audience, you can target individuals living in your desired geographic area. Ensure your audience size remains within this range to maintain optimal performance.For placements, use manual selection and exclude the Audience Network, concentrating your ads on feeds, stories, and reels. This targeted approach will help you reach your audience more effectively.Ad Level
To create an omnipresent presence, duplicate your ad set 11 times, resulting in a total of 12 ad sets. Set a frequency cap of 1 impression every 6 days to avoid ad fatigue and maintain a consistent, yet unobtrusive, presence.Now, it's time to craft your 12 ads across four distinct categories:- Value Ads: Provide your target audience with valuable information, such as a blog post or video on real estate investing tips. This helps establish your expertise and builds trust.
- Demonstration Ads: Showcase how your real estate wholesaling services work and the benefits you offer to potential clients. This helps educate and inform your audience.
- Testimonial Ads: Feature past clients sharing their positive experiences working with your business. Social proof is a powerful tool in building credibility.
- Call-to-Action Ads: Encourage viewers to take a specific action, such as learning more about your services or scheduling a free consultation. This helps drive tangible results.
