Google
-Paid search: You are showing ads to people who are actually searching for you
-Google is the largest search engine
-Good for those without huge set and marketing budgets
Adwords help you find new customers-Paid targeting: You are showing ads to people based on their interests and behaviors
-Can target people that didn't even know that they were interested yet
-variety in ad type, pictures, videos, text
Google Adwords provides a higher conversion but at a higher cost
Facebook Ads provide more leads at a lower cost but with lower conversion rates
Kerry Woods
MarylandHousePros.com
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